Political Candidates

Internet and Digital Advertising Strategy Planning & Execution

 

Political Advertising Specialists

Raising awareness to the cause is important, and probably no more so than in the world of politics.

Candidates NEED to get their message and viewpoints in front of as many voters as possible, in order to influence their behavior and increase their chances of being elected into office.

You need to have a sound advertising strategy as a politician, and in today’s world, you better have a digital plan, or you may as well not run. You would be invisible. In the last 10 years, the candidates with the best digital presence have won their elections.

We have all kinds of info, stats, and charts to share, but we will tell you that without fail, we will help you compete online!

We work with you in Strategy Planning, Asset Creation, and Execution of the Strategy. Our team is comprised of experts from both worlds of politics and digital media.

Our political experts have been involved with successful campaigns with staggering results and stats in the use of digital media.

Our digital media experts have managed campaigns in hyper local markets, segmenting the population to the ridiculous!

We break down markets and target with a specific message that resonates with the individual. Contact us today to set up a time to discuss your election needs.

We are looking to help candidates running for:

  • US Congressional Seats
  • US Senate Seats
  • Congress / Senate Primaries
  • State Senate / House / Assembly Seats
  • Local Government Elections

Whether you are a national campaign or a local race, we can help you plan and execute a digital strategy that will reach your voters quickly, affordably, and effectively.

We construct and manage effective Social Media strategies, build and communicate with your email list of supporters, insure website design and layout is as effective as possible, implement SEO and Search Marketing for the terms for which you MUST appear on page one of results, Digital Video placement (where it matters), and online display to get your message in front of the voters when they are surfing the web!

There is so much we can say - contact us and start on the path to winning!

Here are some quotes, charts, and data breaking down political ad spend:

"Spending on political advertisements is projected to hit a new high in 2020, surging $3.6 billion above the most recent presidential campaign year," the Wall Street Journal recently reported.

"Political ad spending will total $9.9 billion in 2020, according to the latest U.S. advertising forecast from WPP PLC's ad-buying unit GroupM. That would be up from $8.7 billion in 2018 when midterm congressional elections were held, and from $6.3 billion in 2016 when President Trump was elected."

The WSJ reports that growth between presidential campaign years is increasing, with political ad spending going up by $2 billion between 2012 and 2016, and by $1.1 billion between 2008 and 2012. Political spending in 2018 accounted for 2% of total digital ad spending in the U.S. ($2 billion), and in 2020, digital political advertising spend is projected to rise to about $2.8 billion, or 2.2% of total digital ad spending, according to GroupM.

Total ad spending is projected to increase by 4% in 2020, compared with projected growth of 5.3% for 2019.

Here are some key insights:

  • 78% of U.S. adults learn about the presidential election through T.V.
  • 65% of U.S. adults turn to digital channels to gather information about the election.
  • 41% of U.S. internet users think they see too many political ads on T.V.
  • 43% of U.S. registered voters search for more information about a candidate after viewing a digital advertisement.

(Data provided by https://www.home.neustar/resources/whitepapers/digital-political-advertising-report)

Digital spending is projected to grow and surpass television ad spending in 2020.

Don’t believe it? Look at some stats, and we think they are wrong. The actual spend on digital WILL be greater than what is projected. Talk to us and let us tell you why.

The Future of Political Advertising:

It’s Going Digital

"We are now living in a digital advertising world, digital campaigns in the politics industry lagged far behind in 2018, but if 2018 taught you anything, it’s that there is a new age. Embrace it early and win, or wait until your next election and embrace it then.

U.S. Senate campaigns spent only 4%-7% of their massive media budgets on digital media, while Trump spent 44% and commercial companies spend 54% - Are you feeling us?

Facebook ad click-through-rate for users 55+ was a full 2-3x higher than for those under 55. The idea that "my district is older" is not a good reason to skip digital investment for campaigns. The 2020 Presidential race is well underway, and Trump has spent more than all other candidates combined.

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